Roda was founded in 1990 as a company specializing in the production of top quality outdoor furniture. The company’s success was assured thanks to its passion and experience, combined with the acute intuition of its founder, Roberto Pompa, one of the first Italians to work on the new Interior Garden concept: an interior garden that does away with the increasingly transient boundary between indoors and out.
In 2005 the decision to consult to one of the maximum interpreters of the Italian design in the world, Rodolfo Dordoni, commissioning him to realize furniture that could be totally inserted in existing perceptions of indoor design, using materials for outdoor. Dordoni developed Net-work, a collection that expresses this concept and this new way of life perfectly.
Thanks to this collection Roda get the paternity of a new sector: the IN and OUT.
Roda began to make a name for itself as a trend setter, interpreting the outdoors, with its connotations of relaxation, emotion, informality and elegance, as contiguous with the indoors and vice versa.
In the 2008 the creative team of Roda grew thanks to the contribution of new world-famous designers, Gordon Guillaumier and Lievore Altherr Molina Studio, who started working together with Rodolfo Dordoni, Art Director of the company.
The physiognomy of Roda is definitively clear: a “lovemark” brand whose products are loved by people who are faithful to them and suggest them to their friends.