After the criticisms and the confirmations, the exaltation of design and the conclusion of Memphis, Michele De Lucchi founded Produzione Privata, taking up the urge for change that was in the air at the turn of the 1990s. Aware of the gap that had been created between design and production, he set out to rediscover the role of the architect as an intellectual who conceives and fulfils his projects with a more responsible approach to the quality and beauty of things.
What had started as a small-scale craft-oriented production of experimental projects traced by his pencil very soon proved to be an opportunity to make objects using technologies on the margins of industrial production, but treated within the logic of series.
Produzione Privata was founded in order to design products to live within our contemporary society using man’s basic tools and talents: the hands and the mind. The creation finds its expression and refinement in numerous pencil drawings, water-colours and studies. The products are made with the aid of skilled craftsmen. Special care is taken to emphasize the innate character of materials such as glass, metal and wood and their particular handcrafting.