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Maud Rug

Antonia Astori - 2004

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Antonia Astori was born in Melzo (Milan) in 1940. She graduated in Industrial and Visual Design at the Athenaeum of Lausanne in 1966. Since 1968 she has been working as a designer for the Italian company Driade.

Antonia Astori creates important furniture system projects and furnishing items, which are intended as "room architecture", and she contributes to the definition of the corporate image through instalments and exhibitions. In the system projects, which are conceived as "open works" to the final definition of which the end user may contribute, she analyses formal potentials. In her instalments, realised for fair events, stores and showrooms, she highlights the expressive qualities and applications and use of products. Her activities as a designer come alongside with her work as interiors architect, with projects for homes, offices, showrooms and stores. Her long-standing partnership with the French fashion designers, Marithé and François Girbaud, is an important stage in her work in the field of store design. The vital role played by Antonia Astori on the national and international scene is completed with active participation in the field including the unforgettable Eurodomus event held in Turin in 1971 under the aegis of Gio Ponti.

"A refined and silent design that is as sharp as a sword in its rejection of superfluousness, in its progressive adjusting of aim, and in its incessant distillation of an idea. A single, modulated and open architectural project lasting thirty years. A dialogue with time and, from a distance, with the users" – Antonia Astori

Driade is an aesthetic workshop aimed at a continual experimentation and research in the art of living. All furniture and furnishings are designed to promote creativity over serialization of the industrial product. This is Driade “aesthetic laboratory” where everything contributes to create a work of art, indoor and outdoor furniture, objects and fabrics. This year Driade has opened its new showroom in via Borgogna 8, Milan.

Driade has a history of excellence, contributors to that are talented craftsmen working together to define new trends and give design a different meaning. During the 70s some of the most famous Italian designers like Antonia Astori, Enzo Mari and Alessandro Mendini, together with international names like Philippe Starck and Borek Sipek, just to name a few, started their creative collaboration.

In 2013 ItalianCreationGroup took the leading of the company and aimed at further developing its positioning on the new segments of the Italian and International clientele, to promote and export Italian excellence, and set the company as the benchmark of Made in Italy design in the world. For this reason Driade USA was created last summer in New York.

Indoor, outdoor and unique accessories are now showcased in the new Milan flagship showroom in via Borgogna. The project has been entirely realized by David Chipperfield, the company’s new Creative Director; an open, luminous space with an area of about 500 square meters organized on three levels, where products establish a dialogue, alternating iconic pieces and the latest new creations. A unique atmosphere, where the rigorous, harmonious architecture forms the perfect setting for the collection.

www.driade.com

Rug

Hand tufted 100% pure virgin wool carpet

SPECIFICATIONS

Length 300cm, width 300cm

Made in Italy

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