Aldo Londi, the legendary artistic director of Bitossi, made his most famous collections by engraving, stamping and using relief within the moulds to give detail to the clay surfaces. It is these techniques that inspired Bethan's collection for Bitossi, for which she created an expressive pattern rhythm of graphic shapes and flowing lines derived from the stained glass windows of the New Basilica of Our Lady of Guadalupe in Mexico City.
This pattern wraps itself around a variation of forms inspired by Bitossi's 1950s to 1970s historical archive.
Bethan Laura Wood obtained a MA in Design Products at the Royal College of Art, under the tuition of Jurgen Bey and Martino Gamper. Since graduating in 2009, Bethan has built a multidisciplinary practice characterized by material investigation, artisan collaboration, and a passion for colour and detail.
Bethan enjoys exploring the relationships we make with objects in our everyday lives, and questions how they can become cultural conduits. She is interested in critical approaches to achieving sustainability in a mass consumption, production-driven context.
Bethan has undertaken multiple residency programmes, from London’s Design Museum to W Hotel in Mexico City, and regularly works with artisans from the regions of Venice and Vicenza in Italy.
Alongside working closely with Nilufar Gallery since 2011 for limited edition and one off works, Bethan has been commissioned by a variety of international partners to create works and installations. Including, Moroso, Kvadrat, Bitossi Ceramiche, Tory Burch, cc-tapis, Tolix and Hermés. Her work has been exhibited in institutions such as V&A Museum of Childhood, Swiss Institute New York, Daelim Museum and MOT, Museum of Contemporary Art, Tokyo.
Bethan regularly gives lectures and heads workshops; she currently teaches on the MA in Luxury at ECAL, Switzerland.
The identity of Bitossi Ceramiche starts from the beginning of 1900’s and develops upon a productive ceramic tradition that existed in Montelupo Fiorentino starting from 1500.
The activity of the Bitossi family started in 1921 for the will of Guido Bitossi with the establishment of "Manifattura Ceramica Cav. Guido Bitossi & Figli" that combined typical local craft works into a structured productive organisation. The production continues also with the collaboration of leading figures who were able to introduce an innovative cultural artistic sensibility. This attitude in connection with the entrepreneurial skills developed throughout the years with a constant research for the quality of finished products, contributed to create an identity for Bitossi Ceramiche as an example of Italian excellence.
More than 7000 original pieces starting from the 50’s, were collected and filed in the "Bitossi Industrial Archive"; 200 selected pieces among those can be seen at MAIB - Artistic Industrial Bitossi Museum, which was built by the company to showcase its historical path.
Bitossi Ceramiche is still run by the same family and thanks to the historical and cultural heritage that was recovered in these last years, it keeps alive its original craft roots, combined with a constant innovation. A never ending formal research and the skilled hands of ceramicist masters led to the development of the creations of Aldo Londi who was Art Director at Bitossi Ceramiche for more than 40 years, followed by several influential designers, always focusing on style evolution. Bitossi Ceramiche: great artistic ceramic tradition and contemporary design.